Virgin Media has unveiled its first High Definition television advertising campaign. The new promos have been created to showcase Virgin Media’s growing HD line up, including BBC HD, ITV1 HD, ESPN HD, LIVING HD and, soon to launch, Film4 HD.
Currently Virgin Media has 12 HD TV channels broadcasting on its service as well as on demand HD content. The ads were created by Rainey Kelly Campbell Roalfe/Y&R and directed by Steve Hudson of HungryMan Films.
Ashley Stockwell, executive director of brand and marketing at Virgin Media, said: “As we make HD available to millions of people for no extra fee, our new HD campaign showcases the glorious experience of watching the forthcoming football World Cup, as well as a wide range of entertainment including movies, music, drama and nature in amazing High Definition. We continue to add to our great range of TV content, giving customers a real choice and making Virgin Media the best TV service around.”
The new ad will air from tomorrow, May 1st, with its first high profile slot during Britain’s Got Talent on ITV1 and ITV1 HD.