Mastercard, the headline sponsor of The BRIT Awards 2021 for the 23rd year, has created the first-ever audio connected LED face mask that is stimulated by sound.
The host of this years’ Brits, Jack Whitehall, volunteered to be a guinea pig for the mask.
“I love the way that the lights flash and react to music and even my voice. They give people a priceless opportunity to share the music they’re listening to in everyday settings when out shopping, on public transport or at music venues,” the comedian noted of the innovative new product.
Mastercard note that 38% of UK adults are ready to transform the mundane mask through the addition of new technology.
Some of the advancements they would like to see include transparent masks to aid people who are hard of hearing (65%) and a colour code system indicating when a replacement may be required (39%).
Working alongside wearable technology pioneers, CuteCircuit, Mastercard has released the masks with 8×8 micro-LED lights with 64 pixels that react to music and surrounding environmental sounds.
The mask is fully rechargeable and the lights are activated by a simple button.
The public can get their hands on the limited edition masks from 20th May at www.Priceless.com.
Jack Whitehall hosts the star-studded award ceremony, live from London’s O2, in front of an audience of key workers. The show features performances from some of the biggest names in the music industry including Dua Lipa, Griff, Arlo Parks, Olivia Rodrigo, Headie One, Rag n Bone Man and P!nk with the NHS Choir.
The BRIT Awards, ITV, STV, UTV, May 11th from 8 pm