Aldi’s very own Cuthbert cake is cater-pulting back into action to celebrate his return to stores.
His #CaterpillarsForCancer charity skydive saw him raising money for Teenage Cancer Trust.
“Cuthbert has been the centre of global media attention and we felt a dramatic return was called for to celebrate him coming back to our stores. And it doesn’t get more dramatic than jumping from the sky at 50mph.
“Our loyal shoppers have really backed Cuthbert during these last few weeks and we can’t wait to bring a limited edition version of him back to reunite him with his fans and thank everyone for their support, whilst also raising money for charity, including our partner Teenage Cancer Trust.” – Richard Thornton, Communications Director at Aldi
Aldi teamed up with stratospheric exploration experts Sent Into Space for Cuthbert’s dramatic skydive, which saw him reach an altitude of over 40,000 feet above land before travelling at speeds of over 50mph back down to earth.
Cuthbert has received a huge outpouring of love from fans since Marks and Spencer tried to ban him for being ‘too similar’ to their ‘original’.
Engaging over 130 million people on social media even singer and songwriter, Fleur East, penned a rap roulette about Cuthbert and TV’s Judge Rinder offered legal advice, while he received backing from other supermarket caterpillars including; Sainsbury’s Wiggles, Morrisons’ Morris, Tesco’s Curly and Co-op’s Charlie.
“We ensured Cuthbert was safe to travel into the blue skies as he embarked upon his skydive challenge. As with all our flights, Cuthbert’s aircraft ascended into the sky, where he would have reached temperatures as low as -70°C, before taking his plummet. Cuthbert reached over 40,000 ft in the air before the skydive took place, and then safely parachuted back down to land.” – Dr Chris Rose from Sent Into Space,
After he became a global social media sensation, leading supermarket Aldi decided to bring limited-edition Cuthbert the Caterpillar cakes back to stores nationwide (£4.99) with all profits going to charity.
Visit @Aldiuk to see his daredevil antics in action and sponsor his #CaterpillarsForCancer charity skydive via this link: https://www.justgiving.com/fundraising/caterpillarsforcancer.