More awareness needed for ‘Natasha’s law’

Four in 10 employees across the food industry have never heard of Natasha’s law – despite the new legislation coming into effect on 1 October.

The new law, which requires all food businesses to provide full ingredients and allergen labelling on pre-packaged for direct sale foods, is being introduced by the government following the tragic death of Natasha Ednan-Laperouse, who died after suffering an allergic reaction to a Pret a Manger baguette.

A recent study of a selection of employers and employees in the food industry found 55 per cent welcome more definitive and explanatory packaging, but a quarter was unaware of how such changes will impact their business. When talking to businesses, 90 per cent say they’ve received plenty of information about the new law, despite this, however, eight in 10 admitted they feel unprepared for the imminent arrival of the regulations.

The research has been commissioned by GS1 UK as part of its Feed us the Facts campaign.

“Big changes across the supply chain are coming soon and the research shows there is still a great deal of preparation to be done. Customers should always feel confident they can buy food products from an outlet and be fully informed of the ingredients – especially as this can sometimes be a case of life and death. However, the research has shown there are some concerns from those in the industry that they simply don’t feel prepared for the change.

“This could be a significant issue when we combine this with prior research that showed over two thirds of people were too embarrassed to ask about the allergens they were consuming when out-and-about.” – Anne Godfrey, CEO of GS1 UK

The research, carried out via OnePoll revealed product labelling, staff training and providing information at the point of sale are all measures businesses will be taking to tackle the changes. Just six in 10 have taken steps to get their business in a good position for the implementation of the law – it also emerged that a quarter weren’t aware of how the law will affect their workplace.

The most common issues were lack of training, increased costs from packaging, range reduction and data transparency from suppliers. In the worst-case scenario, the cost of being compliant could mean higher prices and a reduced range of products to consumers. With just a month to go until new legislation comes into effect, only 39 per cent had provided training or had been trained on types of allergens.

More than half said the new law required money to be spent changing packaging, with more information needing to be requested from suppliers and the need to find a better way to collate this additional information to ensure it can be a trusted product. Businesses cannot afford to carry these additional costs and as a result, 41 per cent said the changes will end up increasing the prices of the products they sell.

Of those surveyed, 67 per cent believe there should be more financial support from the government to help businesses with the transition. Eight in 10 chain and franchise owners would look to switch suppliers if they cannot provide the correct allergen information or take responsibility for the ingredients in their products.

The vast majority of respondents, 86 per cent, said it should be compulsory for food packaging to detail all possible allergens, however, four in 10 wouldn’t feel completely confident they’d be able to answer questions about allergens within their products when asked by a customer. And that is the problem, in the past, it was the case of anyone suffering from allergies had to ask about a product, and often there wouldn’t be a full or detailed answer available.

“Natasha’s law brings in a better visibility of allergens in the hope of saving lives through giving consumer a better understanding of what they’re purchasing.” – Anne Godfrey, CEO of GS1 UK

Share Button

Leave a Reply

Your email address will not be published. Required fields are marked *