Denise Van Outen had a very unusual wakeup this morning – in the centre of a billboard in the middle of Manchester’s city centre.
The celebrity appeared well and truly tucked up after a good night’s sleep – but was in fact suspended on a 6x4m giant billboard alongside boyfriend Eddie Boxshall.
“I must admit, this is one of the more bizarre ways to wake up. But despite being suspended above the ground – and being vertical rather than horizontal – I’m surprisingly comfortable. I can’t say I’d want to wake up this way every day, but it’s been lots of fun and if it helps people take some steps to improve their own sleep, I’ll be happy.” – Denise Van Outen
The one-of-a-kind billboard was created by sleep brand Silentnight, which celebrates its 75th anniversary this year, to highlight its range of sleep solutions. The brand also commissioned research of UK adults which found the average Brit gets just three ‘good’ night’s sleep a week. In fact, one in 10 even say they NEVER sleep well throughout a whole night.
A quarter of Brits find themselves frustrated by a snoring partner, while 14 per cent find it harder to drop off at night if they’ve succumbed to a nap in the daytime. While seven in 10 are sleeping on the wrong mattress. But for 43 per cent, however, stress is the number-one thing keeping them up at night. More than half (54 per cent) of respondents even feel as though they wake up with aches and pains in the morning after a night of poor sleep.
“There are all kinds of reasons why people might struggle to sleep on a given night – or even regularly – and it’s time to put compromise to bed. A lot of the reasons are things that can’t be changed by external forces, but there are things everyone can do to improve their sleep.
“Things like cutting down on caffeine, eating and drinking the right things and making sure your mattress supports your sleep style can have a huge impact.” – Katherine Collins, senior brand manager at Silentnight
The vertical bed has long been part of theatre productions, and can currently be seen in action in The Rocky Horror Picture Show 2021-2022 Tour.