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Worried about turning 30?


Worried about turning 30?

When it comes to turning 30, it is safe to say that the country is divided on whether this milestone is positive or negative.

Many, understandably, fear the end of their 20s, seeing it as a reminder of their youth slipping away. However, scores of people welcome the big 3-0 and see the change as an opportunity to discover who they truly are.

A group of people who are embracing the latter are the innovative millennials who make up the 2023 Forbes ’30 Under 30′ list for Europe. Exploring this compilation of groundbreaking young people is the team at, delving into the experts from the financial sector, eCommerce, marketing and advertising, and more.

1. Jamie Genevieve Grant – VIEVE

The name on everybody’s lips within the beauty industry, since 2020, has been Jamie Genevieve Grant. The 27-year-old beauty influencer took a huge risk when launching her cosmetics line, VIEVE, during the global pandemic, but the business only went from strength to strength. The line, which is cruelty-free and vegan, announced a $6.2 million (£4,930,853.80) Series A in 2022. This is unsurprising, as the professional makeup artist continues to have her finger on the pulse when it comes to beauty trends.

2. Ankush Jain – Aaro Capital

One of the many entrepreneurs to tap into the booming cryptocurrency market, Ankush Jain co-created Aaro Capital to help budding crypto enthusiasts build investment portfolios. With over $32 million (£25,499,904.00) worth of cryptocurrency currently under his management, the 29-year-old investment analyst is sure to have a glimmering future in the financial sector.

3. Ruby Aryiku, Rumbi Mupindu, Christina Okorocha – Vamp

Ruby Aryiku, Rumbi Mupindu, and Christina Okorocha, all aged 29, are the co-founders of Vamp, an online talent agency for young creatives. The agency focuses on building up the online presence of young Black creators, helping them with their digital public relationships, along with influencer marketing, event management, consultancy, and much more. Established in 2017, the agency has gone on to generate a staggering $1.8 million (£1,438,081.20) of revenue in 2022.

4. Jide Adetunji, Ibrahim Kamara – GUAP 

Jide Adetunji and Ibrahim Kamara, both 29, are the co-founders of an ever-expanding digital media company known as GUAP. The business helps to showcase the work of young creators, whether they produce podcasts, magazine articles, short films, television series, music videos and more, allowing them to push their content in front of a wider, more diverse audience. GUAP is on the way up after working with brands like Coca-Cola and Adidas, as well as hosting its first-ever gala at the London Museum of Natural History.

5. Ahana Banerjee – Clear

Finally, we have the youngest entrepreneur on the list, Ahana Banerjee. At the age of just 23, Ahana is the founder of a worldwide mobile phone app, known as Clear. The company, valued at a massive $15 million (£11,940,150.00), is a skincare app that allows users to track their routines, managing the products and ingredients within the formulas.

It also makes it easy for users to upload photos of their different skin types and concerns they may have, allowing the app to recommend appropriate products and solutions. With a whopping 9,000 users and a very impressive 2,000 brand partnerships, the business is set to expand even further in the future.

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