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Bridgerton ‘merch’ launched to coincide with third series

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Bridgerton ‘merch’ launched to coincide with third series

In celebration of Bridgerton’s upcoming third series Netflix and Shondaland have announced new product collections…

Marian Lee, Chief Marketing Officer, Netflix:

“We love connecting with fans and putting them at the center of our stories. Since its first season, the Bridgerton fandom has been so passionate and loyal that we are delighted to bring them closer into the Bridgerton universe and extend new ways for them to celebrate their favorite show,”

“Whether it’s romantic dresses, floral fragrances or a spot of tea with biscuits, the new product collections immerse fans in authentic ways that can only be made possible through these standout brand collaborations.”

Bridgerton captivated viewers around the world when Netflix and Shondaland debuted the iconic series in 2020 and it quickly became one of Netflix’s most popular TV shows ever with the first two series and the prequel spinoff Queen Charlotte: A Bridgerton Story each reaching Netflix’s Most Popular of all time list.

Since then, Bridgerton has amassed an incredible fandom worldwide that caters to an underserved group of female and romance fans and enables this global fandom to express their enthusiasm for the series even after they’ve watched each beloved season Netflix note.

Sandie Bailey, Chief Innovation and Design Officer, Shondaland:

“One of the things we’ve learned is how much fans value and embrace the Bridgerton aesthetic. The adoption of the world into their everyday lives is a fun way to extend the experience of the show off the screen and we’ve made helping them do so a priority.”

“As we are about to embark on the release of season 3, having the opportunity to partner with incredible brands who share our passion around bringing this joy to the fans is very exciting.”

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