Disney Store has announced the launch of a new limited-time retail destination at Westfield White City, opening June 2025…
The pop-up will give fans and families the chance to explore the stories they love and shop a wide range of Disney products in a magical retail setting.
Enda Kelly, VP of Disney Store:
“We look forward to welcoming fans of all ages to step into a world of wonder, play, and magical moments this June. Westfield welcomes over 27 million visitors each year at White City and we hope to bring everyone from first-time visitors to our dedicated fans a chance to experience Disney’s magic.”
The Walt Disney Company is set to open a limited-time Disney Store at Westfield London, marking a return to brick-and-mortar retail in the UK with a focus on immersive consumer experiences and exclusive merchandise tied to its latest releases.
The pop-up, which opens in June this year, will provide shoppers with physical access to a wide selection of Disney-branded products, including items inspired by its theme parks, films, and iconic characters. The store will also carry exclusive merchandise from the newly released Lilo & Stitch film, along with the full summer collection featuring towels, swimwear, and apparel.
In line with Disney Store tradition, the Westfield location will include daily opening ceremonies and in-store décor designed to create a themed environment, including visual features such as Tinker Bell and sculpted icons of well-known Disney characters.
The store’s launch will be marked by a special event intended to engage visitors and celebrate the opening. The initiative comes as part of Disney’s renewed partnership with Westfield Rise, the retail media agency of Unibail-Rodamco-Westfield. The multi-year agreement underlines Disney’s strategic aim to strengthen its retail footprint and brand visibility in high-traffic shopping destinations across the UK.
The Westfield pop-up represents a broader push by Disney to maintain a physical retail presence, despite an industry-wide pivot toward e-commerce. The company closed most of its UK and European Disney Stores in recent years but appears to be experimenting with temporary formats to reconnect with consumers directly.
