Fanny Craddock will be spinning in her grave…
Forget searching the gravy-stained pages of your trusty Delia, for a Yorkshire pudding or Viccy sponge recipe – as 88 young Brits say printed cookbooks are outdated and old fashioned. In fact, as many as four in ten (38 percent) of twenty somethings polled don’t own a SINGLE cookbook, while six in ten (56 percent) insist all the recipes you could ever need are online.
According to the findings by Galbani, as many as 36 percent believe recipe books are too expensive, when you can get cooking tips for free on the internet. TikTok (62 percent), Instagram (54 percent), parents (41 percent) and food websites (36 percent) are the go-to destinations for what to cook and how to cook it.
And among the top viral recipes the younger generation are loving rustling up, include are burger bowls (33 percent), Marry Me Chicken (29 percent), Big Mac tacos (29 percent), cucumber salad (25 percent) and the TikTok FAMOUS Gigi Hadid vodka pasta (22 percent).
Yet, young Brits are unable to make traditional dishes like Beef Wellington (42 percent have never heard of this), souffle (33 percent), moules mariniere, Coq au Vin (26 percent), or a classic fish pie (23 percent).
Instead they’re making pancake cereal (16 percent), pizza soup (15 percent), Korean Corn dogs (14 percent), watermelon and burrata salad (14 percent) and Ramen lasagne (nine percent) are also on the menu for modern Brits, along with birria tacos (16 percent) and frozen yoghurt and strawberries in dark chocolate (15 percent).
It’s no surprise then that 20 percent of modern Brits say it is an ingredient that excites them, along with hot honey (35 percent), truffle oil (25 percent) and Kimchi (20 percent). 23 percent simply say they would like to eat more of it. 78 percent of Gen Z and Millennials describe themselves as a foodie. While almost half (49 percent) insist that their ‘for you’ page on social media is mainly recipes and food images.
The survey was commissioned to coincide with a ‘Viral’ Burrata Bar event on the 4th and 5th July at 133 Bethnal Green Road, E2 7DG. Members of the public can secure tickets here for just £5 – all proceeds will be going to Anthony Nolan Charity. The bar will offer some of the UK’s favourite viral recipes with a cheesy twist; from oozy Burrata Sandwiches and Baked Burrata to a zingy Strawberry and Burrata Salad.
85 percent of the 2,000 18- to 44-year-old Brits polled say they are spending more time cooking now than three years ago, with 93 percent cooking more from scratch. As many as 90 percent think modern Brits are more adventurous with their food than previous generations, with eight in ten (82 percent) believing that Gen Z and Millennials are more passionate about food as well.
One in five (22 percent) under 44-year-olds say they can’t make a Baked Alaska, while 21 percent have never attempted a risotto, a roast chicken (18 percent) or a trifle (14 percent).
TWENTY-SOMETHING’S TOP VIRAL TIKTOK RECIPES
- Burger bowls – 33%
- Marry Me chicken – 29%
- Big Mac tacos – 29%
- Cucumber salad – 25%
- Seafood boil – 24%
- The Gigi Hadid vodka pasta – 22%
- Buldak Ramen – 21%
- Baked feta pasta bake – 18%
- Whipped coffee – 18%
- Steak, egg and avocado – 18%
- Mango sticky rice – 16%
- Birria tacos – 16%
- Pancake cereal – 16%
- Pizza soup – 15%
- Frozen yoghurt and strawberries in dark chocolate – 15%
- Korean corn dogs – 14%
- Watermelon and burrata salad – 14%
- Burrata sandwiches – 13%
- Salmon, avocado, mayo sriracha bowl – 12%
- Hwachae (Korean fruit bowl) – 12%
- Feta fried egg – 11%
- Flying Dutchman burger – 10%
- Ramen lasagne – 9%
- French onion pasta – 9%
- Million-dollar spaghetti – 8%
