BIRA have welcomed the news…
Independent retailers have welcomed the Government’s new digital parking platform as a solution to confusing fragmented parking apps, but warned it must not exclude older customers and cash users.
The British Independent Retailers Association which represents 6000 independent traders and shopkeepers across Britain – says the unified system should help tackle the current confusion caused by multiple different parking apps.
The new National Parking Platform will create a unified system enabling drivers to pay for parking across participating car parks using their preferred app. Run by the British Parking Association, the Government says it will simplify the parking experience, cut confusion, lower the risk of fines and open the market to fairer competition – all at no cost to taxpayers.
John Halliday, Marketing Director for Bira:
“While we support the principle of a single, simplified parking platform, it’s vital that cash and contactless payment options remain available. Removing these could disproportionately affect older people, those without smartphones, and others who are digitally excluded – ultimately contributing to reducing footfall in our town centres and high streets,”
Bira highlighted that increasingly congested parking locations in village and town centres, as well as high parking charges, remain major concerns for independent retailers. While the app cannot resolve parking charges, anything which makes it easier for people to park is likely to make it easier for them to shop and therefore support retailers with their custom.
However, a key concern for Bira is the reference to “participating car parks” in the Government announcement, which raises questions about the consistency and reach of the scheme. The association fears a postcode lottery where some areas benefit while others are left behind.
“We need clarity on which car parks will actually join this system. There’s no point having a unified platform if it only works in some places.” – John Halliday, Marketing Director for Bira.
Bira also stressed that clear, accessible guidance would be essential to help consumers understand and use the new system effectively, particularly given the digital challenges facing many high street shoppers.
The association maintains its long-standing position on what would really boost struggling town centres. Mr Halliday added: “What consumers really need is more free parking to incentivise visits to our town centres and high streets. While digital innovation is welcomed, it must not come at the cost of accessibility or inclusivity.”
