With National Tea Day this Monday, 21st April, a ponder as to what’s in your daily cuppa…
Do you really know what’s inside your tea bag? Birchall Tea, an award-winning tea brand no less, has teamed up with Chef, Cookery Author, and TV Presenter Clodagh McKenna to challenge Brits to take a closer look at their daily brew with their new Instagram #CheckYourBag campaign.
So next time you put the kettle on, take a moment to ask yourself: what’s really in your tea bag? It might just surprise you. Learn how to tell the difference between stalks and dust vs. high quality tea leaves in the YouTube video above.
A recent YouGov survey commissioned by Birchall revealed some surprising truths about Britain’s tea habits. While 51% of Brits drink tea every day, more than half (55%) are unaware that many mass-market tea bags contain not real tea leaves, but dust and stalks instead. Even more astonishingly, one in five adults (20%) admit they’ve never bothered to look inside their tea bags at all. To add to the confusion, 30% of respondents even mistook low-quality tea contents for wood chippings.
Clodagh McKenna, known for her love of simple, high-quality ingredients, is leading the social media charge to elevate the nation’s tea standards. Speaking about her collaboration with Birchall noted:
“Birchall tea tastes so good, it’s so refreshing, that wonderful clean taste of tea that you only get from really high-quality tea leaves.”
For more information and updates on the #CheckYourBag campaign, visit Birchall Tea’s official website or follow @BirchallTea on social media.