Four decades of Barbara Kruger art exhibited

A profound examination of the work of Barbara Kruger…

The Guggenheim Museum Bilbao is to present the first comprehensive survey of Barbara Kruger’s work in Spain, an ambitious exhibition that brings together over four decades of the artist’s radical explorations of images, language, and power.

Sponsored by Occident, Barbara Kruger: Another day. Another night. offers a profound examination of how the artist’s practice—deeply embedded in mass communication and cultural commentary—continues to evolve in the digital age.

Developed in close collaboration with the artist, this expansive survey transforms the Guggenheim Museum Bilbao’s galleries into an environment where sound, text, and architecture converge—surrounding visitors in a charged encounter with the language of power. The exhibition revisits iconic early works, such as her celebrated paste-ups, while showcasing recent video and digital pieces that continue to expand the formal and conceptual scope of her practice.

Kruger’s works draw from a constellation of sources—political speeches, advertising slogans, religious doctrine, internet slang—transforming them into sharp, incisive reflections on the systems that shape our lives.

Untitled (Path) (2025) is a sweeping new site-specific work in Spanish in Basque which references Bilbao’s linguistic landscape, and serves as a visual thread, connecting the exhibition’s various galleries in a meandering configuration around the museum’s central atrium.

Barbara Kruger: Another day. Another night, June 24 to November 9, 2025, Guggenheim Museum Bilbao.