Olivia Attwood: The Price of Perfection pulls the viewers to ITV2

The latest series began this week…

Olivia Attwood: The Price of Perfection returned for a second series Thursday night on ITV2 and achieved its highest overnight audience with a peak audience of 349K and 228K average.

The entire new series was also released on ITVX and has already achieved 323K streams so far. The first series of Price of Perfection was ITVX’s biggest factual entertainment launch and collectively both series have had 7.9m streams to date.

This second run of episodes sees Olivia continue her search for how science and social media are redefining beauty as we all chase the perfect selfie. The six different aspects of the cosmetic world and episodes available are Weight Loss, Smile, Skin, Mummy Makeover, Men and Spending 100K & Counting.

Olivia, in each edition, embeds herself with patients and practitioners to discover the astonishing range of procedures now available, and hop onto the table to try some out for herself. From the latest in energy treatments to the beneficial effects of salmon sperm injections. Olivia’s inside track on influencers and first-hand experience of surgery makes her the perfect guide, asking smart questions and bringing a warm, nonjudgmental and balanced tone to the series.

The series can be seen in full now on ITVX and viewers can also watch via ITV2 every Thursday at 10pm.

“Programming fronted by broadcaster Olivia Attwood have collectively reached almost 40 million streams on ITVX.” – ITV