Sky Sports will break new ground in innovation at the British Masters when it incorporates a live player microphone during the tournament at Woburn.
For the first time in world golf, Nick Dougherty, three-time European Tour winner and Sky Academy ambassador, will wear a microphone during the tournament, and speak directly to Sky Sports commentators at various points during play.
“We are very excited about the British Masters and the prominent role Sky Sports can play in shaping the coverage of the event. Our aim is to take the coverage further and engage with viewers in new and exciting ways, to showcase a fantastic event which is back on the calendar.” – Jason Wessely, Sky Sports head of golf
The opening round is completely sold out, with more than 15,000 spectators heading for the event, Sky Sports itself will broadcast over thirty hours of coverage over the four days of play. Poulter, Westwood and Donald will all take part in a question and answer sessions after their round has concluded from Thursday onwards, providing spectators with the opportunity to hear from three Ryder Cup heroes in person.
There will also be a live masterclass immediately after play ends each day through to Saturday. Using the Woburn course to explain and educate viewers during the course of a tournament is a first in golf broadcasting the broadcaster notes.
Augmented reality will provide enhanced graphics on screen to give viewers a clear picture of each shot and the surrounding area that the player will face with their upcoming shot. Track Man will be used on the 15th hole and provides details of swing speed, ball launch trajectory and spin. Sky Sports will also commission a replica of the 18th green within the tented village, with Sky Sports golf talent giving putting lessons to spectators during the tournament.