Channel 4 is to boost its horse racing output across 2014.
As the channel enters its second year of a four-year media agreement, the 2014 broadcast schedule will increase to 90 days with Future Champions Day moving to Friday, 17th October to support the fourth-year running of QIPCO British Champions Day the following day.
The 90 days also include two international contests – the Dubai World Cup and Prix de l’Arc Triomphe.
In 2014, British racing alone will secure over 285 hours of terrestrial coverage on Channel 4 the broadcaster states and adds that with racing from around the UK taking in some 31 racecourses the annual hours include 63 Morning Line packages for Saturday fixtures and top level-racing such as the Cheltenham Festival, Grand National Meeting, Royal Ascot and King George VI Chase.
In 2014, Channel 4 will broadcast over 528 British races plus the traditional supplements of top Irish contests and extra material such as the earlier Shergar Cup races live on More4. Channel 4 provides unprecedented terrestrial coverage of horseracing which no other sport can boast.
Our financial investment in racing is matched by our commitment to the sport and we look forward to working with the industry to continue to strengthen our group objectives. – Jamie Aitchison, Channel 4’s Sports Editor
Over 2013, Channel 4 Racing has continued to attract new viewers to the sport with over 23 million viewers watching Channel 4 Racing coverage over the year-to-date based on BARB reach figures – almost 40% of the UK population. This figure is up +41% on the same period for Channel 4 Racing in 2012.