Reboot Online Video Marketing has investigated 16 of the most notable Halloween adverts of all time, ranking those with the most YouTube views, as well as the brands that cash in the most per advert.

Last year Now TV had a horrific clown PR exercise.

LG’s advert ‘So Real it’s Scary’ is the most profitable and most viewed Halloween adverts according to the findings while ‘Haunted Hotels for Halloween’ by hotel giant Booking.com is the least most successful advert analysed.

Two leading supermarkets feature in the list – Tesco is the fourth most popular with their 360° Halloween House advert, whilst, Lidl is 12th with their Lidl Monster Market.

The scariest night of the year is fast approaching, and the world of marketing over the years has fully embraced the spirit of All Hallows’ Eve; plunging into a world of ghoulish adverts and campaigns.

Reboot Online Video Marketing has investigated 16 of the most notable Halloween adverts of all time, ranking those with the most YouTube views, as well as the brands that cash in the most per advert. To achieve this, Reboot used the YouTube Money Calculator by Influencer Marketing Hub, which estimates total earnings by video.

Brand
Campaign
Year
Views
Amount Earned
LG So Real it’s Scary 2012 47,426,617 87,739
Snickers Halloween Grocery Store Lady 2010 2,157,636 3,992
Skittles Halloween: Giant Talking Spider 2014 1,387,433 2,567
Tesco 360° Halloween House 2016 342,092 633
Burger King Scary Clown Night 2018 309,892 573
Skoda A Different Halloween. Awaken Your Inner Child 2017 253,383 469
Cheetos The Delivery 2016 178,204 330
KitKat Jack-O’-Lantern 2018 133,828 248
Rice Krispies Scares Vendor 2013 91,467 169
Skittles FOX: Bite Size Horror 2017 45,563 82
M&M Millie and Max 2017 37,373 69
Lidl Lidl Monster Market 2018 9,664 18
Ikea The Shining 2014 6,606 12
Ford Spooky Halloween Car Wash 2014 3,821 7
Svedka Halloween Curse 2017 2,694 5
Booking.com Haunted Hotels for Halloween 2013 1,333 2
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