With the return of tea brand Brooke Bond last week, Brits have been pondering their favourite comebacks over the years.
“We know that one thing Brits love as much as an iconic comeback is a good cup of tea – and with Brooke Bond we have both! It’s fantastic to see so many people saying they remember the brand and that it gives them a real sense of nostalgia. We’re extremely excited to be bringing back something with such a rich heritage that brings back fond memories for many. And rather fittingly, it’s a year to celebrate a big milestone. Happy 150th birthday Brooke Bond – it’s great to have you back!” – Fiachra Moloney, Marketing Director for Tea at Unilever
After 20 years, tea brand Brooke Bond has finally made its comeback last week to mark its 150th anniversary since its original launch. The teamaking experts decided that to celebrate they would cast their net far and wide to find out the nation’s top music, film, TV food, fashion and sport comebacks of all time.
Unsurprisingly, Gavin & Stacey was chosen by one in five of those asked while a quarter of those polled noted that Take That was their top musical revival. The males questioned liked the return of big screen franchise Star Wars while the females asked preferred the rebooted version of The Lion King. It was also good news for the big-wigs behind the teabags with 55% of those who took part noting they remembered the Brooke Bond name from their youth.
It’s no secret that Brits love a comeback with other returns fondly pondered included Doctor Who which took second place behind Gavin and Stacey while Mr Bean was in third place.
Brits love a clothing trend making a return and so it’s no surprise that more than a quarter of us named Dr Martens as our favourite fashion comeback. Nearly a quarter of men said their favourite sporting comeback moment was Liverpool winning the Champions League final against AC Milan in 2005 as their top sports match turnaround.
Respondents were also asked which comebacks they would want to see – or definitely not see – in future. Stateside sitcom Friends had 50% of those taking part fancying its return. Other eagerly anticipated comebacks included Wimpy Restaurants (although there are still a small number operating in the UK), trifle and The Price Is Right (this will be back on Channel 4 we’re told).
Topping the list of bad comeback ideas according to Brits were mullets (63%), perms (55%) and one we can all agree with, Sinitta re-releasing So Macho (51%). Sinitta is one comeback we can all do without…
As the nation’s favourite red label tea makes a triumphant return following a 20-year hiatus, over half of UK adults say they remember Brooke Bond tea from when they were younger (55%). Founded in Manchester in 1869 but loved nationwide, Brooke Bond is famed for its artistic collectible tea cards and its little red vans that delivered tea up and down the country.
“Tea-lovers can rejoice that the iconic red boxes will be making a comeback, meaning they can get their hands on affordable, great-tasting cups of tea without compromising on quality.” – Brooke Bond
Brooke Bond is available at B&M Stores and also Home Bargains at 99p for 80 teabags.
Research was carried out by Markettiers in November 2019 on a representative sample of 2,000 UK adults.