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Morph, Miffy and Where’s Wally help promote new Sky Kids channel


Morph, Miffy and Where’s Wally help promote new Sky Kids channel

Morph, Miffy and Where’s Wally help promote new Sky Kids channel

A series of giant sculptures and artworks of iconic children’s characters pop-up across London…

Iconic children’s TV characters Morph, Miffy and Where’s Wally have been reimagined as giant artworks as part of a new family-friendly pop-up experience in London. A three-metre-high statue of the timeless TV character Morph appeared over night at Potters Fields, next to Tower Bridge. An illuminated Miffy sculpture was spotted in Observation Point on Southbank, and a gigantic Where’s Wally puzzle was uncovered in Shoreditch.

Lucy Murphy, Director of Kids Content at Sky:

“The new Sky Kids TV channel is finally here with a breadth of new Sky Originals and familiar favourites set to air. Alongside premium entertainment, the new channel will have shows that span important themes including emotional resilience, positive well-being, saving the planet and so much more, providing children and families alike with content that both inspires and entertains at all times of the day.”

The characters have been installed to celebrate the launch of a new Sky Kids TV channel which brings 24-hour ad-free programming, curated to follow the rhythm of a child’s day.

Miffy’s Adventures Big and Small, Where’s Wally and The Epic Adventures of Morph are set to air on the new channel from today, alongside a variety of brand-new Sky Original kids programmes that tackle themes such as climate change, emotional resilience, and mindfulness.

The pop-up experience follows new research by Sky Kids which reveals the nation’s favourite British TV children’s characters of all time being Sooty and Sweep, closely followed by Basil Brush.

The Sky Kids list contains much-loved characters both past and present, with some that have continued to gain popularity over the years, including Fireman Sam, Wallace and Gromit, and symbol of the Platinum Jubilee, Paddington Bear.

When thinking about their favourite TV characters from their childhood such as Morph and The Clangers, nearly half of those polled (48%) described them as ‘timeless’, and 46% said they were ‘iconic’. Research also uncovered that 35% of respondents attributed childhood shows as helping them form routines from a young age.

Peter Lord, co-founder of the Academy Award®-winning Aardman studios and co-creator of Morph:

“It’s put a huge smile on my face seeing Morph rank so highly on this list of the nation’s favourite TV characters – it’s fantastic that his mischievous-self is loved today just as much as when I created him.

“Morph was there when today’s parents were kids, and he’ll be there for future generations in the same way. I can’t wait to see him even more on Sky Kids screens for families to enjoy together!”

Sky customers can upgrade to the Sky Kids package for just £6 a month and members of the streaming service NOW can also access the new channel as part of its £9.99 Entertainment Membership.

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