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Award season sees formal wear searches soar

Beauty and Fashion

Award season sees formal wear searches soar

Award season sees formal wear searches soar

Brits have fallen headfirst for high heels and formal wear, following this year’s BRITs,  BAFTAs and OSCARS according to recent data. Fashion brand, I Saw It First saw searches for ‘high heels‘ increase by nearly double in the week following the BAFTAs, as Brits were inspired by the A-list stars walking the red carpet. Following the looks on show at the awards, searches for high heels surged by 92% compared to the previous week, inspiring Brits to put away the trainers and smarten up on footwear.

It’s no surprise that monochrome outfits dominated last month’s BAFTAs, as I Saw It First saw a 75% spike in searches for ‘black dresses’, with customers eager to find the perfect LBD, inspired by model Winnie Harlow’s elegant number.

Meanwhile, formal wear continues to storm the red carpet, as the brand saw spikes for ‘blazers’ (64%) and ‘blazer dresses’ (59%), with Brits favouring the tailored look. And that’s not all… jumpsuits (61%), white dresses (58%) and midi dresses (54%) saw an increase in demand this week, as the nation prepares to fill the diary with events.

A spokesperson, from I Saw It First:

“Awards season always sets some of the hottest trends of the year, so it’s no surprise Brits have been inspired to get dressed up. This year’s fashion was some of the best we’ve seen and it certainly made an impact, with the nation hot on the heels of every trend.

“As the evenings get lighter and we have a summer of events to look forward to, I Saw It First is always on hand with looks to suit every occasion.”

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