‘Cancel Netflix’ searches soar amid password-sharing crackdown

Searches for ‘Cancel Netflix account’ rocketed 2,939% in the United Kingdom on May 24, as the streaming giant rolled out its plan to crack down on password sharing.

On the day Netflix began clarifying to customers that their account “is for you and the people you live with – your household,” searches to cancel the service peaked at over 30 times the average volume.

The research is by comparison site KingCasinoBonus.

At the same time, searches for ‘Netflix password sharing’ soared by 1,469% as UK-based account holders tried to find out how they will be affected.

Anyone wishing to share their account must pay a £4.99 fee.

Around a quarter of Netflix’s 15 million UK subscribers share their password, according to research firm Digital-i via the Guardian.

Ionut Catalin Marin, CEO for KingCasinoBonus commented on the findings:

“Netflix’s plan to target password-sharing users is aimed at encouraging more people to subscribe. However, users appear to have been turned off by this move. These findings show a staggering rise in Netflix users looking to cancel their accounts. As the cost of living crisis continues to hit UK households, this change may encourage users to switch off for good”.