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Top five most popular sportswear brands by website traffic

Beauty and Fashion

Top five most popular sportswear brands by website traffic

A new study has revealed Europe’s top five most popular sportswear brands.

The research was carried out by Gambling ‘N Go and looked at the number of hits each brand’s website receives each month.

The data revealed that Nike is the no.1 sportswear brand in Europe. Puma is also on an healthy ascent, while Adidas remains popular too.

The top five were:

1. Nike

Coming in at number one is Nike, with 33,113,790 monthly traffic visits on average across Europe.

Nike was founded in 1964 and has continued its success ever since, famous for its ‘Just do it’ slogan and for its many collaborations with celebrities across the globe. Teaming up with celebrities, musicians, and sports stars such as Michael B Jordan, Rafael Nadal, Christiano Ronald, Travis Scott and Kanye West.

Out of the whole of Europe, France had the highest traffic to the Nike website, with an average of 5,725,660 visits a month. France has 54 Nike stores across the country, with the region of Île-de-France having 35% of the stores.

2. Puma

Number two on the list is Puma, with 2,289,163 monthly visits on average, which was founded in 1984 in Germany and is the third biggest sports manufacturer in the world and has creative celebrity partnerships with the likes of Rihanna, Kylie Jenner, and Big Sean.

One of Puma’s most significant monthly website visits in Europe is from Germany, with 297,559 visits on average. The country has 50 Puma stores.

According to Google Trends data, the rise of ‘Puma’ is continuously growing in the past five years worldwide by 34.2%, suggesting Puma’s popularity is increasing year by year.

3. Adidas

In third place is Adidas, with an average of 2,270,036 monthly visits, which was founded in Germany in 1949.

Adidas is the largest sportswear manufacturer in Europe and the second largest globally, following Nike. They have sponsorships with some of the biggest names in football, such as David Beckham, Lionel Messi, and Mohamed Salah.

The largest Adidas store in the world is located in Berlin, Germany. This store covers an area of over 8,000 square meters and features a wide range of products, including exclusive collaborations and limited-edition products.

4. Converse

At number four is Converse, with 2,191,531 monthly visits on average, they were first founded in 1908 and were first known for creating one of the most popular basketball shoes, which even includes Converse All-Stars being worn by Team USA in the first-ever Olympic basketball game.

France has one of the most significant monthly visits to the website in Europe, with 447,169 visits a month on average. Actress Emma Roberts was seen during Paris Fashion Week in March, wearing several pairs of assorted styles of Converse.

5. Decathlon

Finally, Europe’s fifth most visited sportswear brand is Decathlon, with 2,091,425 visits a month on average. Founded in 1976 in France, Decathlon is inspired by the belief that the best sports products should be accessible to everyone. Recently, the brand went viral on TikTok as their Quechua jacket worn by rapper Central Cee on the red carpet at the British Fashion Awards, ultimately causing it to sell out.

France has the most Decathlon stores in Europe, with 340 Decathlon stores across the country. The state with the most significant number of Decathlon locations is Auvergne-Rhône-Alpes, with 49 stores, which is about 14% of all Decathlon stores in France.

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