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Fremantle strike deal for ‘comedy reality gameshow’ Battle in the Box

Fremantle Strikes Multi-Territory Deal for Battle in the Box

Studios

Fremantle strike deal for ‘comedy reality gameshow’ Battle in the Box

The format has proved a success with Korean audiences.

Vasha Wallace, Fremantle’s EVP of Global Acquisitions and Development, Fremantle:

“We are delighted to be partnering with Something Special once again to bring this brilliant comedy and reality hybrid format to new markets. Battle in the Box is full of fun! It has a great mix of gameplay, jeopardy, and a lot of entertainment…audiences love to see their favourite celebrities put through their paces.”

Global producer and distributor Fremantle announced today, a multi-territory deal for Seoul-based Something Special’s hit comedy reality gameshow Battle in the Box. Fremantle Denmark, Norway, Sweden, Finland, the Netherlands, Belgium, and Portugal have optioned the format.

Battle in the Box is a comedy entertainment and reality hybrid, where comedians and celebrities battle it out for pride, prizes and coveted floorspace. In this unique show, two celebrity teams enter an empty box divided by a movable wall armed only with a toothbrush. With no beds, chairs, or home comforts, they only have each other for company as cameras watch their every move.

Throughout the day and night, teams earn space and luxuries by conquering physical and mental challenges. Victory expands their living area, but more room for one team means less for the losers, as the Box’s sliding wall continuously shrinks their space. With more and more challenges around the clock, the celebrities must be strategic to secure their space.

Praise Shin, VP / Head of Sales & Licensing for Something Special:

“We’d like to thank Fremantle for sharing our unique comedy entertainment show, Battle in the Box, with new territories. We are excited to introduce this promising and distinctive format to international audiences. Created by our partner, NMedia, this Korean sensation will surely captivate viewers worldwide.”

Battle in The Box is based on a hit Korean format from Seoul-based format agency Something Special. The new multi-territory deal for the format follows a previously announced co-development deal for music gameshow and play-a-long format The Beatbox, between Something Special, Blue Circle (a Fremantle company) and Naked (a Fremantle label), which aired on RTL4 in The Netherlands this year.

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