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The most ‘In-Demand’ music merchandise for Christmas

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The most ‘In-Demand’ music merchandise for Christmas

Taylor Swift’s merchandise is the most popular in the UK, averaging 41,800 searches a month, the highest of any other musician.  

A recent study has identified the music artist with the most in-demand merchandise, with Taylor Swift securing the top position. The research, carried out by the promotional products company Pens.com, involved an analysis of the online search volumes for Billboard’s Top 100 artists of 2023. By calculating average monthly figures in the UK since January, the study unveiled the merchandise that fans want to purchase the most. fans want to purchase the most.

The data analysis indicated a significant interest in Taylor Swift’s merchandise among the British public, with an average of 41,845 monthly searches. Taylor Swift not only leads globally with 596,195 searches worldwide, surpassing artists like Ed Sheeran by twelve times, but her Eras tour also boasts an estimated nightly gross of £10 million, attracting 72,000 spectators per show.

From scrapbooks to friendship bracelets, Taylor Swift’s merchandise spans a variety of items, with the most sought-after product being ‘Taylor Swift t-shirt‘, which accumulated 7,016 monthly searches. 

Top Musicians Leading the Demand for Merchandise in Britain

Rank 

Musician 

UK Search Volume 

1 

Taylor Swift 

41,845 

2 

Harry Styles 

28,776 

3 

Lana Del Rey

18,087 

4 

The Weeknd 

9,915 

5 

Metallica 

9,425 

6 

Beyoncé 

8,974 

7 

Guns N’ Roses 

8,147 

8 

Fleetwood Mac 

8,133 

9 

Billie Eilish 

7,646 

10 

Eminem 

7,506 

The second most searched merchandise belongs to Harry Styles, who racks up an average monthly search volume of 28,776 and a global volume of 161,537. With a substantial fanbase of over 55,100,000 monthly Spotify listeners, this Grammy-winning musician experiences massive demand for his merchandise, offering everything from makeup magazines to cassettes. 

Following is Lana Del Rey, with fans conducting an average of 63,161 monthly searches for her merchandise range. As a best-selling artist, she has earned six Grammy nominations and even a Golden Globe throughout her career. Lana Del Rey also holding the third position globally with 157,337 monthly searches, has a diverse range of items such as brass lighters and racing jackets, while her most sought-after product, vinyl, has 3,950 monthly searches. 

Next on the list is The Weeknd, who already dominates his online following with an impressive 68.9 million Instagram followers. Having risen to fame in 2015, his collaborations since have included the likes of Ariana Grande, 21 Savage and Madonna. With 9,915 monthly searches and an additional 94,450 global searches, his sought-after merchandise features everything from keyrings to action figures, with the term ‘The Weeknd t-shirt generating up to 1,844 average monthly searches.

Rounding out the top five, Metallica holds a monthly search volume of 9,425 monthly searches. Globally, the band ranks fourth at 111,527 monthly worldwide searches. Established in 1981, Metallica has solidified their rock and roll legacy, selling over 125 million albums worldwide and performing almost 2,300 concerts. Their merchandise collection spans a diverse range, from wine tumblers to drumsticks. 

Commenting on the results, a spokesperson for Pens.com;

“In a remarkable year that saw Taylor Swift named Time’s Person of the Year, the superstar’s dominance in merchandise demand secures her unparalleled connection with fans.  Marking her multifaceted success, 2023 stands as an extraordinary chapter in Taylor Swift’s ever-growing career. Securing the top spot in the research comes as no surprise, but it’ll be interesting to see if these Google searches translate into Christmas presents this year. 

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