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‘Virtual’ Love Island continues to be gaming success


‘Virtual’ Love Island continues to be gaming success

ITV Studios and Fusebox Games have announced a renewed deal to expand the mobile game Love Island The Game for another three years.

Love Island The Game was first launched in Summer 2018 and now hits its 7th season. With over 25 million downloads worldwide, the game has been a global hit. Love Island The Game is the #1 download and grossing role-playing game in the United States, United Kingdom and Australia, selling up to 80 items of virtual fashion per minute.

New to the partnership is the launch of even more content throughout each year, providing players with a diverse array of branching stories and a greater selection of fashion-forward outfits to enhance every player’s personalised Love Island journey.

Steve Watling – SVP Gaming, Global Partnerships, ITV Studios:

“We at ITV Studios are excited to extend and grow our most successful mobile game franchise, based on the global hit format Love Island. Fusebox Games have been a committed partner and together we have big plans to grow the game’s reach and take narrative storytelling games to the next level, with more storylines tailored to our audiences both in the UK and US. We are also exploring new brand partnerships to offer brand engagement and interest for players whilst growing commercial opportunities for the Love Island mobile game franchise.”

Players in the game take on the role of a female character entering the Love Island villa. They can personalise and style their character in different ways, but at the heart of the game are compelling narrative stories that allow the player to take their storyline in many directions via choice-based interactions with other characters in the game. Will your character find love and romance?

To deepen the gaming experience, players can discover additional pathways, exclusive choices and special clothing outfits by utilising in-game monetisation features such as gems, enhancing their journey throughout the Love Island experience. Each season of the game introduces new characters and storylines but always set in the Love Island sun.

Terry Lee – Head of Studio, Fusebox Games:

“The team here at Fusebox Games – a pioneering mobile game developer in interactive fiction – are excited to continue our amazing partnership with ITV Studios and the Love Island brand. We’re not a studio to rest on our previous successes and are looking forward to working together with ITV Studios to realise our ambitions for Love Island The Game.

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