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Viaplay comes to Prime Video UK

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Viaplay comes to Prime Video UK

Viaplay Content Distribution will launch the Viaplay channel this week…

The Viaplay channel is an add-on subscription on Prime Video via Prime Video Channels in the UK beginning tomorrow (Tuesday, 9 July). Subscribers on Prime Video Channels will be able to access the specialised offering of Scandinavian and European series and films.

Viaplay’s UK content offering focuses on the Nordic region’s high-quality and psychologically penetrating series and films, from atmospheric and suspenseful crime dramas and provocative and stylish young adult series to award-winning dramas and riveting documentaries. Subscribers will have immediate access to thousands of hours of premium Nordic and European content, including:

Nordic Noir/Crime Dramas: Iconic series The Bridge, Seasons 1-4; Lars Mikkelsen in Face to Face, an intense interrogation drama; Fenris, featuring mysterious disappearances in a wolf-inhabited forest; Trom, a mystery set in the picturesque Faroe Islands; and smash hit series No Time to Mourn, Seasons 1-5; Honour, Seasons 1-3; and Darkness: Those Who Kill, Seasons 1-3.

Young Adult Series: Provocative drama Delete Me and coming of age LGBTQ+ short form series One of the Boys.

Dramas: The Architect, the award-winning dystopian dramedy starring Eili Harboe (Succession) that has been called “vicious and funny” by The New York Times; Lasse Hallström’s acclaimed feature film Hilma; top rated financial drama Exit, Seasons 1-2; hit dramedy Love Me, Seasons 1-2; sports biopic I am Zlatan; International Emmy-nominated The Dreamer – Becoming Karen Blixen starring Connie Nielsen (Gladiator); Camilla Läckberg’s modern soap operas The Beach Hotel, Seasons 1-2 and Hammarvik, Seasons 1-4; and Swedish ‘TV Drama of the Year’ nominee Limbo.

Documentaries: The Most Remote Restaurant in the World, a “can’t miss documentary” (Forbes) following the nearly impossible journey of a chef to set up shop in a far-flung Arctic location; and Crime Scene Sweden, a shocking in-depth look at infamous Swedish murders.

Gerald Biart, Viaplay Group, VP Partnership, Growth & Marketing: “Given the appeal of high-quality Nordic and European content and our large content inventory in the UK, we’re excited to launch the Viaplay subscription channel in the UK and give viewers access to a wide selection of premium exclusive titles, including The Bridge, Threesome and the upcoming UK premieres of top performing dramas Börje – The Journey of a Legend and Murderesses. The Viaplay channel in the UK offers a broad content line-up, from thrilling crime dramas and relatable character-focused dramedies to fascinating true stories and gripping documentaries.”

Customers in the UK will have the opportunity to experience the Viaplay add-on subscription channel on Prime Video via Prime Video Channels starting with a free 7-day trial for eligible customers and no extra apps to download and no cable required.

In May, Viaplay closed its own app and direct-to-consumer streaming service in the UK and now focuses its international distribution strategy on building growth via partnerships, and on bringing the best of Nordic and European storytelling to partnering aggregators and streamers around the world. The live sports offering previously available on Viaplay can now be seen on Premier Sports.

Viaplay Content Distribution, a division of Viaplay Group, is responsible for the company’s content sales, the Viaplay Select branded content concept, and the Viaplay subscription on demand channel. For more information, please visit www.viaplaycontentdistribution.com

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