Channel 4 dig deeper as properties go under the hammer…
I Bought it at Auction with Sarah Beeny explores the drama, risk, and reward of buying property at auction. Channel 4 is set to lift the lid on the high-stakes world of these sales, hosted by property, renovation and business entrepreneur, Sarah Beeny.
“In a tumultuous economy overall property sales have dropped by 10% since 2019*, but property auction sales defied the odds—soaring by an astonishing 39%**. With over 35,000 properties *** going under the hammer last year, and total sales topping £5 billion****, this booming market is the backdrop for Channel 4’s latest must-watch property series.” – Channel 4
The series explores the drama, risk, and reward of buying property at auction. From bargain terraces to sprawling mansions—and even the occasional castle—each episode follows gripping real-life stories of buyers seeking a bargain and gambling their life savings in pursuit of their dream home. But with many properties in dire need of renovation, the journey is rarely straightforward. Behind every wall and beneath every floorboard could lie a costly surprise.
Fast-paced and packed with practical tips, the six-part series will offer viewers a front-row seat to the emotional rollercoaster of buying at auction. Each episode follows those that have taken the brave leap and will follow their experience in the months following the purchase. Some will have tales of transformation, triumph, and lucky wins, and some will tell the story of setbacks, surprises and sometimes, disaster.
Sarah Beeny:
“Buying property at auction is risky and not for the faint-hearted but for those who dare, it can be an exciting, albeit nerve-wracking, way to get on or move up the property ladder. I’ve always believed there is possibility in almost any piece of land or building, and those sold in auction are sometimes packed with potential – if you know what to, and what not to look for. I’m thrilled to bring viewers along for the ride and shine a light on this high risk but sometimes high gain part of the market.”
The series is a co-production from Little Gem and Knockers TV.
*“Proptech firm iamproperty analysed data between January and July since 2019 and found the number of residential properties sold through private treaty has decreased by 10%, while auction sales are up 39%.”
