Radio X launches ‘Beer-Proof Parka’ for festival goers

The ‘Beer-Proof Parka’ aim to help music fans avoid being beer-soaked at gigs and festivals this summer…

Oasis fans will be drenched by a whopping 2,219,458 pints of beer this summer at the long-awaited reunion tour, enough to fill up a 25-metre swimming pool, over one and a half times. The research found that fans are expected to buy 8,667,600 pints during the Oasis reunion tour in the UK, witha quarter (25%) of those to be thrown in the air in celebration.

That means an equivalent of £16,587,187.61 worth of beer will be lost to enthusiastic fans at the Oasis sell-out gigs this year. The results were uncovered by a team of statisticians who forensically poured over new original consumer research of 2,000 British adults to determine just how many pints are expected to be spilt in excitement at the iconic reunion this year.

To help protect fans from these celebratory beer spills, Radio X have launched a range of special ‘beer-proof parkas’ perfect for gig-goers this summer. A pint thrown in the air in celebration is a staple of British summertime, often seen during World Cups, European championships and gigs.

Radio X Drive presenter Johnny Vaughan ‘dry-tested’ the packable-parkas outside a London pub, ensuring they are set to withstand any incoming liquids.

Click the image to be taken direct to the beer-proof parkas on Global’s Radio X Store which supports the Make Some Noise charity

Over three-quarters (77%) of fans polled said the Oasis reunion is one of the most exciting things to ever happen to them, with 37% saying the opportunity to see the band again would be just as, or more, memorable than their wedding day!

Definitely Maybe is the nation’s favourite Oasis album, taking 41% of the vote. Although Oasis are only performing their former hits this summer, 88% of fans would love to see the Gallaghers make new music. Not even the great British weather will put fans off, with 77% saying they’d watch Oasis perform come rain or shine. In fact, they’d be willing to stand in a downpour for an average of 9 hours just to see the Gallaghers reunite live.

“We’ve created limited edition Radio X packable parkas to keep you beer-proofed and looking good during this summer of live music – including the biggest reunion gig in history!

Because when pints start flying, we want to make sure you’re not wearing them. It’s just another way Radio X looks after the most passionate fans and listeners— especially when things can get messy.” – Matt Deverson, Managing Editor of Radio X

The limited-edition run of 250 beer-proof parkas from Radio X are on sale at the Radio X store for £28, with proceeds going to Radio X’s charity Global’s Make Some Noise. Radio X Oasis plays non-stop supersonic anthems 24/7, available across the UK on DAB digital radio, and on Global Player, the official Radio X app, on your smart speaker (“play Radio X Oasis”), iOS or Android device.