The festive season on London’s iconic Oxford Street has well and truly begun after current UK number one pop star Robbie Williams turned on the world famous Christmas lights last night.

20,000 shoppers watched Williams perform, alongside Leona Lewis and a four piece guitar pop group Lawson. In addition to performing some of his hit singles, Robbie treated shoppers to a live performance of his latest single, Candy – a Christmas number one contender and with X Factor ratings on the sink Robbie fans will be hoping it won’t be toppled by whatever ITV pump out as the winners single this year.

For the first time ever, the Marmite Oxford Street Christmas Lights gave fans the chance to appear within the mile long display, with Robbie’s face the first to appear in the interactive lights. An event now in its 53rd year, the switch-on of the 300,000 bulbs signalled the start of Christmas in London’s West End, which historically takes over one billion pounds in sales during the Christmas shopping season.

This year the switch-on event was ticketed, with all 3,500 spots snapped up within one hour. The music event was hosted by Heart FM with the proceedings kicking off at 5pm, hosted by Heart presenters Jamie Theakston, Emma Bunton and Harriet Scott.

A video of the proceedings can be seen here.

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