Sky 1 logo 2016

Sky today has launched a major new look across its entertainment channels.

“The way people view content continues to evolve and we are at the forefront of transforming that experience. By collaborating with best in class partners we have showcased how creativity and technology can work together to deliver a brilliant on-screen viewing experience for our customers.” – Liz Darran, Director of Brand & Creative, Sky

Sky has today rolled out its biggest ever integrated re-brand across its entertainment portfolio, including Sky 1, Sky Atlantic, and Sky Arts. The new branding will be reflected seamlessly across all platforms and formats, aligning the channel’s brand identity, promos and on screen presence. The re-brand is designed to ensure that each channel will have its own clear identity that supports its customer proposition.

Sky 1 logo 2016

Pictured above: Sky 1’s personality is brilliantly brought to life through a hero character who ‘releases oneness’, clearly reflecting the channel’s values in a visual and engaging way. Click the image for a video.

The branding work was created by Sky’s in-house creative team in conjunction with best in class production partners including: Polynoid, Rattling Stick, The Mill, gotgotneed, MPC, Envy, Box of Toys and Certain.

“Sky has helped revolutionize the way people watch TV and we are proud to be part of this exciting chapter. The creative is ambitious and brand defining but most importantly will help our customers navigate our content in an engaging and entertaining way.” – Simon Buglione, Executive Creative Director, Sky Creative

Sky Arts logo 2016 alt

Sky Arts logo 2016

Sky Arts is shown as ‘the catalyst for creativity’, with the channel beautifully transforming every day scenes through its creative perspective. Click the butterflies ident for a video.

Sky Atlantic logo 2016 alt

Sky Atlantic Logo 2016

Finally, as the home of epic and world class storytelling, the Sky Atlantic treatment reveals ‘the stories that lie within’ New York and Hong Kong skylines provide the backdrop of the ident, which moves into shot as a glass logo before forming up to the more familiar Sky Atlantic logo. Click skyline ident for video.
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