The stars of ITV’s morning schedule have filmed a new promo which begun airing over the weekend.
Featuring the track Dreams from Beck, twelve of ITV Daytime’s finest star in the promo which used Europe’s biggest circular filming track to rotate around a set, creating the visual of a turning carousel made up of the five morning shows.
A voiceover declaring ‘A star turn every morning on ITV’ concludes the 20 second footage.
“We wanted to showcase the brilliant array of Daytime talent we’ve got on ITV, which is truly unrivalled and we thought the visual of a branded carousel was a good way to bring this to life.” – Olivia Heriot-Walker, Head of Promotions, ITV Daytime
Piers Morgan, Susanna Reid, Kate Garraway and Ben Shephard for Good Morning Britain, Lorraine Kelly; This Morning’s Holly Willoughby and Phillip Schofield; Jeremy Kyle; and four of the Loose Women – Nadia Sawalha, Saira Khan, Ruth Langsford and Andrea Mclean all took part.
ITV note that its daytime programming saw success in 2016 with audience figures growing by five per cent across the schedule (6am-6pm).
“I’m really proud of the stellar line up we have under the ITV Daytime brand umbrella. Great talent delivering great content each and every weekday.” – Helen Warner, ITV Director of Daytime
The trailer will air across the last two weeks of January.