ITV soap Coronation Street, which marks its 50th anniversary later this year, is to broadcasting in HD from the end of the month.
The nation’s longest running drama serial enters a new era from Monday May 31st as Coronation Street begins broadcasting in stunning high definition on ITV1 HD. ITV has made a multi-million pound investment in the latest technical facilities at ITV STUDIOS’ Manchester base, which will allow Weatherfield’s famous cobbles to be shot and broadcast in native high definition for the first time – ahead of Coronation Street’s 50th birthday in December.
“It is fitting that, in its golden anniversary year, Coronation Street should be entering the era of high definition. It is fantastic news for ITV viewers who will be able to enjoy a better than ever experience of their favourite soap, and joins an impressive range of high definition shows available on ITV1 HD, including this summer’s World Cup.” – Peter Fincham, ITV’s Director of Television, Channels and Online
The Coronation Street production team has upgraded to the latest high definition equipment, including cameras, production vehicles, lighting and editing facilities. This includes a move from a standard definition tape based system to a state-of-the-art HD file based system. The exteriors of some of the sets have also been upgraded to bring them up to high definition standard.
Coronation Street is the latest ITV programme to make the move to full high definition production. An increasing amount of the ITV1 peak time schedule is being produced and broadcast in ‘native’ high definition with a huge variety of HD programming in May and June on ITV1 HD, including: The live stages of Britain’s Got Talent, The Seasons, Survival with Ray Mears, Greatest Cities of the World with Griff Rhys Jones, Lewis, Father & Son, The FA Cup Final, the UEFA Champions League Final, England’s World Cup warm-ups against Mexico and Japan, and The FIFA 2010 World Cup.
“Coronation Street is known for its wonderful writing and performances but we’re also very proud of the technical expertise and excellence that goes into making the programme. Our engineers and crews have done a fantastic job in taking the show to high definition and I’m especially pleased that it’s happening in the year Coronation Street celebrates being fifty years young.” – Kieran Roberts, Coronation Street Executive Producer.
ITV1 HD launched on April 2nd and is available on all major platforms including Freesat, Freeview, Sky HD and Virgin Media.