As the Loaded LAFTAS are set to take place next week, on the 7th March, the infamous and quirky British sense of humour has been voted as the trait we are most proud of in a recent poll by a leading home phone and broadband provider.
With the UK boasting a rich heritage of comic legends who have pioneered the way both at home and abroad including such illustrious stars and groups as Charlie Chaplin, Bob Monkhouse, Frankie Howerd, Monty Python, Ken Dodd, Tommy Cooper, Benny Hill, The Two Ronnies as well as iconic Morecambe and Wise, over two thirds (69%) felt compelled to list the sense of humour as their number one British characteristic.
Our sense of humour was a clear winner coming out a full 16 points ahead of Briton’s pride in sporting success which was tied with pride in culture and the arts, which both registered 53%. These were five points ahead of Britain’s reputation for charitable giving and perhaps reflecting the current economic climate pride in British business and finance came out bottom with just 31%.
A sense of humour is particularly valued by the older audiences with 77% of those aged 65+ more proud than those aged 18-24 (63%). The high score for Britain’s sense of humour was also reflected in the country’s opinion of the entertainment industry which received the thumbs up from six in 10 (59%) people.
“With our strap line being, ‘We’ll do you proud’, we are a company that takes pride in everything we do, and as TV viewers will have seen from our adverts, we also like to do things with a smile and a laugh, so it’s great to see Britain placing such importance on our celebrated sense of humour.” says CEO Jamie Ford from Plusnet, who conducted the poll.
“I said to the gym instructor: ‘Can you teach me to do the splits?’ He said: ‘How flexible are you?’ I said: ‘I can’t make Tuesdays’.” – Tommy Cooper
“The last time I was in Spain I got through six Jeffrey Archer novels. I must remember to take enough toilet paper next time.” – Bob Monkhouse
“Do I believe in safe sex? Of course I do! I have an Iron Bar around the bed.” – Ken Dodd
“Many old music hall fans were present at the funeral today of Fred “Chuckles” Jenkins, Britain’s oldest and unfunniest comedian. In tribute, the vicar read out one of Fred’s jokes, and the congregation had two minutes silence.” – Ronnie Barker.
If you want to see how Plusnet incorporates humour in their communication, click here: http://www.plus.net/