Sky SPORTSThe Football League have announced that they have extended their contract with Sky Sports to 2018, along with announcing a new league sponsor starting from this season.

From the start of the 2015/2016 season, a total of 148 live games will be shown each season from the Sky Bet Football League, Capital One Cup and Johnstone’s Paint Trophy.

The partnership ensures that Sky Sports viewers can enjoy Football League coverage for another five years, including coverage of all 72 clubs from the three football league divisions.

Sky Sports will also broadcast highlights and clips of the Sky Bet Football League, Capital One Cup and Johnstone’s Paint Trophy. The agreement overall covers television, broadband, video-on-demand and mobile services.

We place huge value on the commitment Sky has made to our competitions and our clubs over many seasons and we are delighted that they wish to extend our relationship in this way. Supporters will also welcome this news given the outstanding breadth of coverage delivered by Sky Sports. – Football League Chairman, Greg Clarke said:

Barney Francis, Managing Director of Sky Sports, added:

This agreement offers Sky Sports viewers more matches, more choice and more drama from all 72 clubs across The Football League. Extending our Football League coverage until 2018 is excellent news for our viewers who have never enjoyed such a strong choice of live football coverage. We are proud of our partnership with The Football League and can look forward to even more drama and excitement from its competitions for another five seasons.

In the same day the Football League announced it’s new title sponsor. From this season Sky Bet will sponsor something outside TV programming for the first time.

This is a ground-breaking partnership for Sky Bet. We know that having a bet on the match can make it even more exciting. In the past fans would go into a betting shop on the way to the ground, but with our industry-leading mobile apps and website they can place their bets quickly and conveniently whether going to the match or watching it on Sky at home. – Richard Flint, MD of Sky Bet

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