The Manchester-based brand is once again the Official Fashion & Sunglasses Partner of Love Island for 2021.
The seventh series of ITV2 and ITV Hub’s sunshine dating show returns this summer with a bevy of singletons looking for love and a chance to claim the amazing £50,000 prize.
As the official fashion partner of the hit show, ISAWITFIRST will be providing both female and male Islanders with a whole new wardrobe, the contents of which will be available to buy via the official Love Island app.
The fashion brand has also announced that they will be sponsoring the first look aspect of the show, where viewers are able to see a sneak peek of the day’s episode. What’s more, the brand will have access to exclusive imagery from inside the villa.
ISAWITFIRST previously enjoyed a fruitful partnership with Love Island in 2019 and 2020, as sales rocketed by more than 60% while there was also a notable rise in the brand’s followers on Instagram and Twitter (254% and 61% respectively).