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Prime Video boosts Indian cinema content

Broadcasting

Prime Video boosts Indian cinema content

Prime Video to be the Exclusive Streaming Destination for big movies from Yash Raj Films.

In a strengthening of a historically strong collaboration with the celebrated studio, Prime Video becomes the exclusive worldwide streaming destination for Yash Raj Films’ next four massive theatrical releases—Bunty Aur Babli 2, Prithviraj, Jayeshbhai Jordaar, and Shamshera.

“At Prime Video, we are intently focused on bringing the biggest & the best entertainment to our customers and this partnership with Yash Raj Films is the perfect demonstration of that commitment,” – Gaurav Gandhi, country head, Prime Video India

The titles will premiere on Prime Video just four weeks after their theatrical launch, in more than 240 countries and territories worldwide. As part of this deal, Prime Video will have exclusive global streaming rights to these four most anticipated titles under the Yash Raj Films banner. Doubling down on its commitment to offer seamless access to the best movies to viewers from the safety and convenience of their homes, Prime Video will stream these titles just four weeks after their theatrical release.

The high-octane content slate includes films across genres—including much-awaited heist comedy Bunty Aur Babli 2 starring Saif Ali Khan, Rani Mukerji, Siddhant Chaturvedi, and the gorgeous debutant Sharvari; Ranbir Kapoor, Vaani Kapoor and Sanjay Dutt’s mega-action entertainer Shamshera; historical action spectacle Prithviraj based on the life of fearless King Prithviraj Chauhan starring Akshay Kumar, Sanjay Dutt, Manushi Chhillar and Sonu Sood; Ranveer Singh’s big-ticket family entertainer with a powerful social message Jayeshbhai Jordaar.

“Over the last four years, we have been consistently bringing blockbuster movies to entertain audiences from the comfort of their homes and on a screen of their choice. The global digital premieres, four weeks after theatrical release, will not only delight our Prime Members, but will also help significantly increase the reach and viewing base for these highly anticipated films – in India and around the world. Yash Raj Films is known to deliver some of the finest cinematic experiences to audiences, and we are super thrilled to partner with them for these films.” – Gaurav Gandhi, country head, Prime Video India

The deal further strengthens the long-standing and ever-growing relationship between Prime Video and Yash Raj Films, with the former already housing some of the YRF classics—including Darr, Dilwale Dulhania Le Jayenge, Silsila, Chandni, Dil To Pagal Hai, and many more. And recently, the worldwide digital premieres of titles such as Thugs of Hindostan, War, Mardaani, and more have garnered much appreciation and love from the audiences.

“In Prime Video, we have found a partner that not only shares our vision of offering engaging cinematic experiences, but also provides global distribution to the best stories from the Indian entertainment ecosystem. We are excited to ink this exclusive streaming deal with Prime Video, which will enable our upcoming titles to travel beyond geographies and add further value to Prime Video’s stellar content library.” – Akshaye Widhani, Senior Vice President, Yash Raj Films

Prime Video in India has a large catalogue of Hindi movies for their viewers to enjoy, with content tie-ups with most of the top production houses in Bollywood. The video-on-demand service offers its viewers access to unlimited video streaming, with a wide selection of local language movies, U.S. TV shows, and more, as it continues to add new and exclusive content, including original Indian TV shows.

Prime members will be able to watch these titles anywhere and anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, etc. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost. Prime Video is available in India at no extra cost with Prime membership, new customers can find out more at www.amazon.in/prime

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