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Nicola Coughlan is the most influential Derry Girls’ social media star


Nicola Coughlan is the most influential Derry Girls’ social media star

Nicola Coughlan, who plays ‘Clare Devlin’ earns a potential £4,136 per paid Instagram post – the highest earnings out of all other cast members.

Irish TV Star Nicola Coughlan who plays Clare Devlin on the hit Channel 4 series is the highest-earning cast member of Derry Girls and can earn up to £4,136 per sponsored Instagram post.

The eagerly anticipated third and final series of Derry Girls starts tomorrow (12th April) on Channel 4, after fans were devastated when the third series was delayed due to the pandemic.

New research produced by online casino experts at AskGamblers into the stars’ social media profiles discovered that Nicola Coughlan could potentially earn up to £4,136 for a sponsored Instagram post reaping the benefits of her 2 million followers.

AskGamblers spokesperson:

‘Derry Girls is the epitome of dark comedy and provides every viewer with comfort, knowing the characters in the show are the perfect representation of a ‘Derry Girl’. Although fans will be sad to see the show come to an end, this data highlights that fans are desperate to keep up to date with the cast via social media.’

The teen-angst sitcom, set in the 1990s, explores the trials and tribulations of a 16-year-old girl and her friends growing up in Derry, Northern Ireland.

Nicola Coughlan takes first place in the rankings as the cast’s highest-earning member, earning a potential £4,136 per paid Instagram post. With the highest number of Instagram followers at 2 million, Coughlan’s engagement rate sits at 7.84%. On average, per post, Coughlan receives 127,435 likes per upload, meaning her fans love to stay active on her socials.

Saoirse-Monica Jackson, who plays Erin Quinn, sits in second place with a potential earning of £1,052 per sponsored post thanks to her 274,902 Instagram followers. Jackson’s likes average at 20,776 per post, giving her a 7.57% engagement rating.

The third most influential Derry Girls cast member is Dylan Llewellyn, who plays James Maguire in the show, who can earn potentially £754 per sponsored social media post. Llewellyn receives 18,870 likes per post, which gives him an engagement rating of 9.62% – the highest in the cast.

Jamie-Lee O’Donnell, who portrays Michelle Mallon, has 190,365 Insta-fans, meaning that she can make up to £731 per sponsored upload, placing her in fourth. Alongside raking in 16,908 likes on average per post, O’Donnell’s engagement rate sits at the second-highest out of the cast members at 8.94%.

In fifth place is Louisa Harland, who plays Orla McCool in the show, and receives up to £545 per paid Instagram post due to her large following of 141,823. Despite having the lowest amount of followers in the rankings, Harland still receives an average of 9,387 likes per insta-post and has an engagement rating of 6.63%.

Sources – Influencer Marketing Hub, Instagram


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