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AIG Women’s Open gets Live Nation boost

Entertainment

AIG Women’s Open gets Live Nation boost

Live Nation and The R&A have joined forces to take one of golf’s most entertaining Championships to the next level…

The showpiece of The R&A –  golf’s global governing body outside of the US and Mexico – and their commitment to championing the changing face of women’s golf, the AIG Women’s Open sees the world’s best athletes go head-to-head in the most international line-up of the year. The Championship aims to attract new and diverse audiences by challenging perceptions of golf and delivering an exceptional off-course experience to match the unforgettable on-course action.

Zoe Ridgway, Championship Director – AIG Women’s Open at The R&A:

“The AIG Women’s Open aims to celebrate the world’s best golfers and to do that we have created a unique atmosphere which combines golf and entertainment in a way that attracts new audiences to the sport. It is a world class Championship so it’s vital we work with industry leading partners to elevate our off-course entertainment. We are delighted to bring this first-of-its-kind partnership with Live Nation to fruition for the 2024 AIG Women’s Open.”

A headline performance from BRIT Award winner Ellie Goulding and the introduction of a Festival Fan Village contributed to a 53% growth in attendance for 2023. Now with the support of Live Nation, the Championship is set to reach even greater heights.

The partnership with see Live Nation produce the concert offering at the AIG Women’s Open. The collaboration is set to elevate the overall experience of the Championship by integrating live music performances. 2024’s headliner will be revealed soon.

First established in 1976 and now owned by The R&A, the AIG Women’s Open is one of five Major championships in women’s golf.  Each year 144 players compete for the championship trophy with the low amateur, who plays 72 holes, awarded the Smyt h Salver.

The AIG Women’s Open will be played at St Andrews – the most prestigious venue in world golf – between 21-25 August 2024. The 2025 Championship will be held at Royal Porthcawl. The Championship is the showpiece for The R&A’s commitment to growing women and girls’ golf via the Women in Golf Charter. The AIG Women’s Open aims to champion the changing face of women’s golf; to inspire, engage and provoke in order to challenge perceptions that will shape the future of the sport.

James Massing, SVP Special Operations at Live Nation:

“It is a privilege to be working with The R&A to celebrate the world’s best golfers and develop an entertainment offering that drives into The R&A’s growth objectives. To use Live Nation’s capabilities and expertise within a sports environment is a great opportunity and we look forward to establishing a best-in-class experience for fans and artists alike.”

The 2024 AIG Women’s Open takes place on the Old Course in St Andrews – the most revered venue in world golf – between 21-25 August 2024 and will feature the top-50 players in the Rolex Women’s World Rankings.

Tickets are now available to purchase at LiveNation.

“There’s a huge energy and momentum behind women’s sport right now which gives golf an exciting opportunity that we are embracing for the AIG Women’s Open. This year’s Championship will once again engage and inspire the next generation of fans who will shape the future of golf.”Zoe Ridgway

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