Kids’ POP channel to launch in Australia and New Zealand

The children’s telly offering is heading down under for the first time…

Narrative Entertainment has signed a FAST – Free Ad-funded Streaming – deal with Samsung TV Plus to bring its kids’ POP channel to Australia and New Zealand for the first time. The channel is live now.

Narrative Entertainment Digital Director, Jacob Ahlin:

“It’s well understood that viewing habits for kids’ content are driving major changes in our industry – we’re working to stay ahead of those changes by ensuring we’re available in the right places, with the right commercial strategy,”

“We’re evolving POP by building on the credibility it has as a long-standing linear channel, and expanding our reach with digital channels in new territories. Our partnership with Samsung TV Plus is central to that digital expansion.”

The FAST partnership with Samsung TV Plus Australia and New Zealand builds on POP’s success in the UK, where it is the only dedicated free-to-air (FTA) commercial kids’ broadcaster, and the number one kids’ network for co-viewing, with 48% Narrative note.

The launch of POP will mean global franchises such as Totally Spies and YuGiOh Sevens are available on FAST for families in Australia and New Zealand.

Brigitte Slattery, Regional Head of Samsung TV Plus for Asia Pacific:

“The launch of the POP channel in Australia and New Zealand marks a step forward in expanding our kids content offering on Samsung TV Plus. POP brings a vibrant mix of engaging, age-appropriate programming that families can enjoy together, further enhancing the value of our TV Plus Platform.

“As we continue to grow our platform, this addition strengthens our commitment to delivering quality entertainment for audiences of all ages. For brands, agencies and IP owners, POP is an opportunity to reach valuable audiences in a high quality, brand-safe setting.”

Narrative Entertainment runs the POP, Tiny POP, and POP Up channels in the UK