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ITV revives the ‘ITV7’ brand for new racing app

ITV revives the ‘ITV7’ brand for new racing app

ITV is to launch a new programme app to complement its racing coverage.

“We’re delighted to be the new sponsors of ITV7 and the new racing app. ITV7 is sure to evoke fond memories in nostalgic racing fans – and we’re sure it will become a modern-day classic in its new digital format.” – William Hill Chief Customer Officer Cem Miralay

The free-to-download app will feature clips of all of ITV’s races and features, the latest news, plus up-to-date racecards and results. The ITV Racing programme app also sees the return of the iconic ITV7 competition giving users the chance to win a jackpot prize of up to £100,000. If a viewer correctly selects the winning horses in each of a day’s seven races, they will win the day’s jackpot.

The app will also include insight and picks from the ITV Racing team, including selections from Ed Chamberlin, Matt Chapman, Oli Bell and Richard Hoiles. The app and the ITV7 competition are both sponsored by William Hill, which also sponsors ITV’s on-air racing coverage. It was produced for ITV by Monterosa.

The original ITV Seven launched in the early 1970s as a programme title, and later spun-off an accumulator bet where vast sums of money could be won if you correctly predicted the winners of all seven races. The new ITV7 launches today, the last original ITV Seven came from Kempton Park and Thirsk on the 7th of September 1985.

“I’m absolutely thrilled to be announcing the return of the iconic ITV7. Nostalgic racing fans like me will take pleasure in welcoming back an old favourite and I’m so excited that newcomers can enjoy the thrill of choosing their horses each week. It was actually the ITV7 that got me into racing from a young age. I’ve got so many fond memories of my grandfather making his picks on a Saturday morning and I’m delighted that people will have the chance to do that again with ITV Racing.” – ITV Racing presenter Ed Chamberlin

ITV’s new four-year deal to show UK horse racing on terrestrial television encompasses live broadcasts of almost 100 days of racing each year. Coverage on the broadcaster’s main channel during 2017 will include the Grand National, the Epsom Derby, all the major festivals including Cheltenham and Royal Ascot, the Five Classics, plus other highlights of the racing calendar such as Future Champions Day at Newmarket and Champions Day at Ascot.

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