Channel 4 reveal ‘Our Dream Farm’ winners 2025

The second series of National Trust: Our Dream Farm with Matt Baker followed seven applicants on their journey to try and secure a 15-year National Trust tenancy in Eryri, Snowdonia…

The new tenants of a National Trust Cymru farm in the heart of Eryri have been announced this week after winning the second series of Channel 4’s National Trust: Our Dream Farm with Matt Baker.

Matt Baker:

“I’m so delighted that Sara and Ioan were awarded the tenancy by the National Trust. Over the three weeks they proved to be very at home in the challenging landscape of Eryri and I have no doubt that they’ll be brilliant tenants. Not only are they a wonderful couple, they’re passionate farmers and talented land managers who I’m sure will be an asset to the farm and the Trust. I can’t wait to go and stay in their B&B!   

“It’s been a privilege to produce another series of Our Dream Farm, which hopefully has enlightened viewers to the world of tenant farming and the passion and hard work that goes into producing our food and looking after our landscape.”

Ioan Jones and Sara Jenkins, both 28, secured a 15-year tenancy for a 613-acre (248-hectare) hill farm in the foothills of Wales’ highest mountain Snowdon in Saturday’s final broadcast on May 3rd.

The eight-part television series followed seven hopeful applicants with a passion for sustainable farming who presented business plans, discussed their vision for the farm and experienced life on the National Trust Cymru estate by taking part in real-life farming tasks and experiences. Challenges included handling livestock, going to auction, selling produce at a market in Portmeirion, welcoming tourists to the farm’s holiday lets and more. 

They were observed over a three-week filming period by Giles Hunt, the National Trust’s Land and Estates Director, and the National Trust’s General Manager for Eryri, Trystan Edwards, who together selected the successful applicant.

Up for grabs was Llyndy Isaf, a nature rich farm comprising lowland fields, woodland and mountain pasture and a four-bedroom farmhouse on the shores of Llyn Dinas. A two-bedroom annexe and two bothies for welcoming tourists also form part of the tenancy. 

The successful applicants in the competitive selection process, Ioan and partner Sara, both come from Welsh farming backgrounds and entered the process together. Ioan grew up on his parent’s beef and sheep farm in Boduan, Gwynedd, on the Llŷn Peninsula, while Sara was raised on a family farm at Tal-y-Bont, Ceredigion.

The pair have opted to live in the annexe for now and instead let the four-bedroom farmhouse as a holiday home. As part of their business plan, Ioan and Sara have been working with the National Trust and Eryri National Park to discuss creating a small overflow car park for hikers and to open a small campsite on the land in the summer.

Since filming took place, the couple have also got engaged, with Ioan proposing at the farm and they hope to wed at Sara’s family farm in Ceredigion in 2026. They remain in touch with their fellow contestants through a group chat and recently went for Sunday lunch with Ryan and Lowri and Greg.

The first series of Our Dream Farm with Matt Baker aired in 2024 and saw livestock auctioneer Adam Grieve and his wife Jenny secure a 10-year tenancy on a 340-acre farm on the Wallington Estate in Northumberland. The couple have been sharing their own experience of life as tenant farmers with Ioan and Sara.