KISS Breakfast stars dare to bare in new campaign with Channel 4…
Bauer Media Audio UK’s youth-oriented radio brand KISS has launched a new week-long campaign in collaboration with Channel 4, aimed at promoting body confidence and self-expression.
The initiative, which kicked off today, is part of Channel 4’s wider content strand The Naked Truth, and sees KISS Breakfast hosts Jordan and Perri take on a series of challenges designed to explore and normalise themes around nudity. Activities planned for the week include life drawing classes and listener-led discussions about body image, with segments broadcast across KISS Breakfast as well as the station’s digital and social media channels.
Simon Kilby, MD, Bauer Media Advertising:
“This is a brilliant example of the kind of creative, editorially integrated partnership our brands do best. KISS and Channel 4 are both known for pushing boundaries and connecting with younger audiences in an authentic, unfiltered way – so this campaign felt like a natural fit. The Naked Truth taps into a wider cultural conversation and we’re proud to bring that message to life with Jordan and Perri at the heart of it.”
The partnership is underpinned by Channel 4’s multi-year sponsorship of KISS Breakfast, signed earlier this year. The deal allows KISS to draw on Channel 4’s programming archive, integrating popular titles such as Naked Attraction into themed radio content in a way that is designed to resonate with younger audiences.
Both Bauer Media and Channel 4 are framing the collaboration as an example of how editorial content and commercial sponsorships can align across platforms. The campaign, they say, reflects a shared ambition to engage Gen Z and millennial audiences through candid, socially relevant storytelling.
This latest activation follows previous campaigns between the two media brands, and comes amid ongoing competition in the UK’s commercial audio landscape, where radio networks are increasingly using multi-platform content strategies to maintain audience engagement.
Iain Walters, Head of Marketing, Digital Marketing and Marketing Partnerships, Channel 4:
“This collaboration is about us doing what we do best – putting it all out there…! We’ll be celebrating the fantastic array of shows in our catalogue, proving that when it comes to baring all, nobody does it quite like us. We’ve had a lot of fun putting things together with our partners from KISS Breakfast, and the brilliant Jordan and Perri. So, get ready for a week that’s sure to leave nothing to the imagination… in the most Channel 4 way possible, of course!”
Audiences can listen to KISS Breakfast with Jordan and Perri every weekday morning from 6am, or whenever like they like on Rayo – http://playkiss.com.
Viewers can catch Channel’s 4’s ‘Naked Collection’ of shows from Naked Attraction to Virgin Island now on https://www.channel4.com/collection/the-naked-truth
