The company’s overall digital listening reaches 51%, meeting Government threshold for anticipated digital switchover review.
Tom Price in the Magic Radio studio.
“What a day for UK radio! We are so proud to be leading the UK radio industry with 61% listening via a digital device. It’s clear from today’s results our expert knowledge in both content and audience insight are paying off. We understand the vital role that our much-loved brands play in enriching the listening experience for UK consumers. As such, we’re committed to even more investment to give our listeners what they want – like fresh new talent and launching new radio brands.” – Dee Ford, Group Managing Director Radio, Bauer Media
KISS, Magic and Absolute Radio Networks have all seen a ‘year on year’ growth for the stations and their national breakfast shows, the media company has announced.
They also note that Bauer Media’s overall reach has grown 3% to 17.5 million. The success is good news for the company who had faced fearce protests by Magic AM listeners over the loss of their station for a ‘Greatest Hits’ Network, which has proved to be less successful in many areas than its predicessor which began in Yorkshire in the early 1990s. The AM network dated back to the late 1980s with the launch of stations such as Great North Radio.
Digitally, however, Bauer is ringing in the celebrations as their digital reach has grown 8% to 12million while networks KISS, Absolute Radio and the network Magic Radio (formerly the FM version for London) experience year on year growth across stations and national breakfast show.
KISS Network reach grows to 5.5 million listeners, up 9% year on year with Rickie, Melvin & Charlie remaining the #1 national commercial breakfast show for the sixth consecutive quarter with a reach of 2.1 million listeners.
Absolute Radio Network records 4.5 million listeners, growing 7% year on year while Christian O’Connell’s national Breakfast Show reaches 2 million listeners, with 7% growth and Magic Radio Network records 3.8 million listeners growing 6% year on year. Ronan Keating and Harriet Scott’s national breakfast show reaches 1.1 million listeners, growing 6%.
The Bauer City Network reaches 6.6 million listeners these regional heritage stations, playing chart music, include Metro Radio, Hallam FM, Free Radio (formerly BRMB), TFM, Gem 106 and Viking FM.
“On June 4th we launch our new national radio station, Hits Radio, the only national commercial radio station to broadcast out of Manchester to the UK, with significant investment in talent. Gethin Jones, Gemma Atkinson and Dave Vitty will be hosting Breakfast and Sarah-Jane Crawford will entertain listeners in the evening show. And not only that, on this day Dave Berry moves from Absolute Radio’s Home Time show to Breakfast.” – Dee Ford, Group Managing Director Radio, Bauer Media