Mum’s the word when it comes to who Brits look up to

New research conducted ahead of Mother’s Day has revealed mums are the top influencers in our lives.

Ma Sugden, the matriarch of the Emmerdale Farm family.

A survey of 1,000 UK adults carried out by One4all Gift Cards revealed that 44 million Brits aspire to follow in their mum’s footsteps, with 1 in 4 (25%) saying that their mum is their biggest inspiration in life. According to the data, the average age Brits feel closest to their mums is 23. Taking a closer look at this, the research found that men feel closer to their mum aged 20 and women a little later at the age of 26.

Dad came in second to mum when it comes to inspiring their children, with 23% of Brits saying they are most influenced by their father. Looking up to mum is more prevalent amongst UK women with 46% feeling inspired by mum, compared to a fifth (20%) who feel most inspired by their dad. A third of men (32%) said they were most influenced by their mum in contrast to 23% of men who feel most inspired by their dad.

Despite following different career paths to their mums, 37% of Brits said they were inspired by their mum to follow their dreams, 29% were inspired to be ambitious and some are even motivated to become a mum themselves (18%). Incredibly, beyond learning life skills, 17% of respondents were encouraged by their mum to talk about their mental health.

For Peggy Mitchell in EastEnders, it was all about family.

Interestingly, the research revealed that some Brits do indeed follow in their mum’s footsteps in various aspects of their life – from the city they live in (11%) and the career path they choose (5%) to the type of person they date (5%) and the number of children they have (6%).

The study highlighted that 58% of Plymouth residents look up to their mums the most closely followed by 52% of Cardiff locals.

“There is no denying our mums have a huge impact on our lives as so many Brits aspire to follow in their mums’ footsteps. It’s also interesting to see the difference in ages when both men and women feel closest to their mums. As Mother’s Day approaches, Brits should think about how much and in what way their mums have influenced their lives. It’s often once we grow up and leave home that we realise how much our mums did for us when we were younger and, in many cases, still do for us now during our adult years. Telling and even showing mum how much, she has inspired your life will go a long way this Mother’s Day.” – Aoife Davey, Group Marketing Director at One4All Gift Cards

The One4all Gift Card is the perfect gift for Mother’s Day. It can be redeemed in a wide variety of outlets and is available to buy from Post Offices, Tesco, Morrisons and Co-op stores nationwide and online at

Meg Richardson and her children were the central characters in Crossroads.

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