Some of the UK’s leading communications professionals attended a virtual meeting today (19 March 2020) to share advice and ideas around the economic and business implications of Coronavirus.
“As with any personal or professional community, there is a lot we can do together if we share and respond as one. The sector needs to support itself at a time where advertising spend is – understandably – being cut and our own clients are suffering.” – Stephen Knight, Pimento founder and CEO
As the UK clamours to adapt to the shifting commercial landscape, and with non-essential contact guidance issued by the UK government, virtual network marketing agency, Pimento, brought together 75 of its agencies with professional services of communication consultants – including HR, finance, legal, debt management and business consultants – for an hour-long video conference.
Prior to the video call, Pimento polled its network of 5,500 media professionals to understand how the industry was adapting – as well as its fears. While most were no strangers to working from home, there was a sense of trepidation around the unknown.
Addressing the issues raised, Clarion, Reality HR, Redfin, Paul Woolley Consulting, Escalate, Premier Recruitment and Pimento People each spoke to the viewers, before answering a Q&A which covered several areas of concern.
“As teams switch their focus to PR, more direct comms, webinars, marketing automation and a strong push on social media in order to maintain that place at the table, we wanted to ensure Pimento members supported each other through these unprecedented times” – Stephen Knight, Pimento founder and CEO
Following the success of the webinar, Pimento will host weekly workshops every Wednesday morning at 11am, with up to five advisers speaking during each.
“Pimento was set up as a virtual agency network some 16 years ago. We have no offices and have used technology from day one to manage our business, so we wanted to use our wealth of experience – as well as our network of advisors – to support those making this transition for the first time.” – Stephen Knight, Pimento founder and CEO