The popular mums to be on social media

In an effort to celebrate all types of mothers this Mothers Day (March 14), researchers were intrigued to find out who the most popular British and Irish mums-to-be in celebrity circles are.

Looking at those who recently announced they’re expecting the data compilers based their findings on the number of likes a pregnancy announcement received on Instagram.

The researchers at RantCasino.com also looked into how much the posts could be worth if the announcements were sponsored.

Celebrity

Announcement Likes

Followers

Estimated Earnings on Post

1

Zoe Sugg

1,889,272

9,200,000

£28,796

2

Mrs Hinch

1,427,746

4,000,000

£12,520

3

Ellie Goulding

743,680

14,300,000

£44,759

4

Georgia Kousoulou

588,708

1,300,000

£4,069

5

Binky Felstead

390,449

1,400,000

£4,382

6

Laura Whitmore

340,520

1,300,000

£4,069

7

Dee Devlin

202,634

1,800,000

£5,634

8

Christine Lampard

190,483

585,000

£1,831

9

Sophie Rundell

134,818

414,000

£1,295

10

Kimberley Walsh

60,025

698,000

£2,184

From this analysis of stats the celebrity social media is most excited to become a mum, based on her Instagram likes, is Zoe Sugg.

Zoe Sugg (Zoella), who announced her pregnancy to her 9 million followers this month (March), has already generated almost 2 million likes. The YouTuber could have potentially made £28,796 if the post were sponsored.

The second celebrity we are most excited for to become a mum is clean-influencer Mrs Hinch with 1,427,746 likes. She potentially could have racked up to £12,520 from the announcement.

In third place is Ellie Goulding who announced to her 14 million followers she was expecting last month (February) and has received 743,680 Instagram likes since then. If her post was sponsored, the ‘Burn’ singer could have made £44,759.

In fourth place is TOWIE star Georgia Kousoulou with 588,708 likes and potential earnings of £4,069.

Placing fifth is fellow reality star, Made in Chelsea’s Binky Felstead with 390,449 likes and potential earnings of £4,382 if the post was sponsored.

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