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Drag Race heads to Sweden in latest TV deal


Drag Race heads to Sweden in latest TV deal

World of Wonder has added a new international iteration of its hugely successful entertainment reality format, Drag Race, to its roster in Sweden.

‘Con-drag-u-lations!’ The new edition of the global franchise joins existing versions in Thailand, the US, Chile, Canada, Holland, the UK, Spain, Australia and New Zealand, France, the Philippines, and Italy.

Fenton Bailey and Randy Barbato, Co-Founders of World of Wonder:

‘Drag Race’ and the art of drag are worldwide phenomena that continue to attract global viewers, so we are thrilled to introduce a fierce new group of queens with ‘Drag Race Sweden.’ As our drag family continues to grow, we look forward to watching these new queens sashay onto our screens.”

Produced by Mastiff AB, Drag Race Sweden will premiere exclusively in Sweden on SVT and will premiere exclusively on WOW Presents Plus in the UK, US, and select territories worldwide. The series will see the incredible Swedish Queens compete to become the Next Drag Superstar and lip sync their way to the Drag Race crown.

Drag Race Sweden will be produced in conjunction with World of Wonder Productions, Inc. Randy Barbato, Fenton Bailey, Tom Campbell and RuPaul serve as executive producers on the series. The host, judges, cast, and premiere date of both series will be Ru-vealed at a later date.

Nick Tanner – Director of Sales and Co – Productions at Passion Distribution:

“We are delighted to collaborate with SVT, Mastiff AB and World of Wonder to bring the Drag Race format to Sweden.  We are very proud of the global success of the Drag Race franchise, which has now been adapted in over 10 countries”.

The deal for Drag Race Sweden was brokered by Passion Distribution.

The original US series, RuPaul’s Drag Race, has become a worldwide phenomenon; bringing the art of drag to the mainstream and becoming a mainstay of primetime television over the course of 14 seasons. Winning a record 25 Emmy Awards including Outstanding Reality-Competition Program, the show has won critical praise and launched several live events including DragCon in the US and UK.

The competition format is an incredible international success story, currently licensed in 193 countries.

Drag Race Sweden will premiere exclusively on the streamer of all things drag, WOW Presents Plus, in the UK and internationally, with its local airing in Sweden on SVT. Subscribe via:

Markus Sterky from SVT’s Programme Director’s Department:

“We recognised many years ago that Drag Race has such strong public service values in its DNA, and it is also impressive how genuine the commitment to diversity is from the distributor and format owners. Bringing this production to Sweden makes me very proud. It is a bold, different, funny, and important show, which really can change people’s lives – what more can you want from a format?”

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