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The Rock Hound finds a permanent home at

Beauty and Fashion

The Rock Hound finds a permanent home at

After a hugely successful Selfridges debut with the La Maison Couture ethical jewellery pop-up in 2022, and more recently in February this year, The Rock Hound has become a permanent online fixture in Londons most iconic luxury retail destination – Selfridges.

As part of Selfridges Project Earth initiative which began in 2020 to drive a transition to a more social impact business model and a net-zero future, The Rock Hound cements its status as one of the UKs leading sustainable and ethical jewellery companies.

Gemmologist-jeweller Susi Smither FGA GIA JDT:

“Selfridges is one of my favourite places to shop in London so Im thrilled that I can now call it my home! Its an honour to be under the same digital-roof as so many wonderful and highly regarded luxury fashion, jewellery, and design companies. HotRocks with its bold colour and recycled silver fits right in, and it brings me such joy to see pieces created by my own two hands listed on”

Pieces from The Rock Hounds 100% recycled silver HotRocks Collection are available to buy through La Maison Couture at, with Studs, Wands and Wheels stocked in 5 colours: Fiery Red, Fuchsia Pink, Turquoise Blue, Aqua Green and Slate Grey. Large Cluster rings will be available in 2 colours – Fuchsia Pink and Aqua Green. Prices range from £130 to £350.

“Forever introducing Selfridges to new designers and enduring jewellery, La Maison Couture‘s latest find comes in the form of The Rock Hound, a British label renowned for its love of playful hues and offbeat aesthetics. It’s newest piece? The Wand pendant necklace. Designed to mimic a wand of quartz, both in looks and spirituality, this pendulum piece is created through a lost-wax casting process and its planet-positive chain is crafted from recycled sterling silver.” – Selfridges Statement

Hot on the heels of this news, Susi was thrilled to have been asked to step in with HotRocks jewellery to adorn the Adonises of Los Angeles-based menswear designer Justin Cassins AW24 show at this weeks London Fashion Week, at the stylists request. Cassin, who was returning to LFW for the second time, reaffirmed his reputation for masterful modernist menswear silhouettes that transforms traditional masculine shapes into fearless and boundary-pushing bold expression  – and to which Susis latest recycled silver collection played into beautifully.

As well as joining Selfridges on a permanent basis, in the same month, following in the historic footsteps of generations of goldsmiths, Susi had her Freedom Ceremony and became a Freeman of The Worshipful Company of Goldsmiths by redemption. Formally known by its full legal title, The Wardens and Commonalty of the Mystery of Goldsmiths of the City of London, the Company gained its first royal charter in 1327 and is one of the City’s twelve senior Livery Companies, known as the Great Twelveand has been responsible for the testing of precious metals in London for over 700 years and continues this through the Assay Office during hallmarking.

The GoldsmithsCompany play an historic role in supporting the jewellery craft and industry, assisting with the technical training of aspiring craftsmen and promoting excellence in the design and craftsmanship of silverware, jewellery and art medals. At the centre of this is the UK leading educational charity The GoldsmithsCentre situated in the heart of Clerkenwell and close to Londons renowned jewellery district Hatton Garden. Susi is now a gold member helping solidify her standing in the industry, focusing on the future of her craft and providing her clients with a prestigious place to meet.

Gemmologist-jeweller Susi Smither FGA GIA JDT:

I love my industry and in the last month Im so proud to have been welcomed with open arms into the heart of it by The GoldsmithsCompany. As a goldsmith to have such validation brings with it a boost of creative energy to push myself and my skills further – so to be able to call The GoldsmithsCentre now home is the icing on the cake.”

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