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Sky invests in Chief Advertising & New Revenue Officer


Sky invests in Chief Advertising & New Revenue Officer

Sky Appoints Priya Dogra as Chief Advertising & New Revenue Officer…

Sky has this week announced the appointment of Priya Dogra as Chief Advertising & New Revenue Officer, who will join the business in June. Priya will report to Nick Herm, Sky’s Chief Business Officer, with a dotted line to Dana Strong, Sky’s Group CEO and will sit on Sky’s Executive Management Committee.

Priya Dogra:

“I‘m thrilled to be joining the team at Sky with whom I’ve had the pleasure of partnering over the years. Sky has been at the forefront of delivering best in class consumer experiences in entertainment and connectivity and I’m delighted to be part of driving future innovation. I look forward to collaborating with our many partners on delivering innovative brand solutions and driving monetisation across linear and digital video.”

In this newly created role, Priya will be responsible for leading and growing Sky’s advertising sales division, working closely with Brett Aumuller, Managing Director of Sky Media, who will report to her. Additionally, Priya will focus on developing and enhancing non subscription revenue streams for Sky.

The role of Chief Advertising & New Revenue Officer has been created as Sky continues to embrace and transform the way customers are interacting with their products in an increasingly connected world. Complementing its core strategy, shifting Sky from satellite to IP television, Priya will lead her team through an exciting period of innovation and growth as Sky continues to build a world class digital experience for customers. Alongside her team, she will work closely with Sky’s array of partners to build deeper and stronger long-term relationships.

Priya brings over two decades of experience in the media industry including operations, strategy and mergers and acquisitions. Priya left Warner Bros. Discovery in August 2023 after a 14-year tenure, where she most recently served as President and Managing Director, EMEA. In this role, Priya oversaw all aspects of the company’s business across the region, including programming, production, marketing, distribution and commercial partnerships across film, TV and networks and streaming.

“I’m delighted to welcome Priya to Sky,” said Nick Herm, Chief Business Officer, Sky. “Priya brings a wealth of operational and strategic experience in the media industry, and her proven track record of success, partnered with our history of innovation will be integral to driving growth areas for Sky, as we continue to connect our customers to more of what they love.”

Dogra is a seasoned media executive with vast experience in both operational and strategic roles. Prior to her time at Warner Bros. Discovery, Priya served as Head of Mergers and Acquisitions at Time Warner and Head of Strategy and Corporate Development at Warner Media, where she played a key role in the company’s growth strategy, including leading multiple company acquisitions and transactions.

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